Stats About Display:
“…we expect that total ad spend will surpass half a trillion ($500bn) dollars in 2014.” – Ed Barton, Strategy Analytics’ Director of Digital Media Strategies
“global online advertising is expected to grow 12.8 percent to $83.2bn in 2012, accounting for 18 percent of global ad spending” – – Ed Barton, Strategy Analytics’ Director of Digital Media Strategies
Between 2011 and 2016, local display will grow 3x to over $9 Billion. – BIA/Kelsey
Borrell recently forecasted 30 percent growth in local digital ad revenues in 2013 to $24.4 billion.
Display advertising cost less per click than search PPC in almost every major local vertical. – LocalSEOGuide.com
Display advertising is dramatically cheaper to reach 1000 prospects ($1.50 CPM) than either radio ($4.50 CPM) or direct mail ($350 CPM). – PaperG Market Analysis
Display advertising really is at the heart of what we’re doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube. And last year, they increased their spending on display advertising by over 75 percent. – Google
When asked to rank their top three priorities for marketing initiatives for 2011, marketers revealed that Display was most important (65%) followed by Mobile (60%) and Search Engine Optimization (56%).
Nearly all marketers (90%) report that Display is as important or more important to their marketing mix than last year and almost half of marketers (49%) plan to spend more on display advertising this year than they did last year.2
Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter (2013) – Nielsen Global AdView Pulse
Stats About Mobile
U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 billion in 2016, a CAGR of 54.2%. – BIA/Kelsey
It also represents a 41% share of 2011 overall U.S mobile advertising ($1.6B) growing to 58% of 2016 mobile advertising ($9.9B) – BIA/Kelsey
Resulting ad volume growth will be compounded by premiums that develop for location-targeted ads — a function of higher performance that’s already evident through data shared by mobile ad networks. – BIA/Kelsey
This performance is in turn due to higher relevance, immediacy and consumer buying intent, all of which are more prevalent in mobile than in many other print and digital media. – BIA/Kelsey
Stats About Consumer:
74.2% of people prefer to see online ads for local businesses instead of non-local businesses. – Google
35% of people who have seen a display ad will later search for the business. – Google
comScore found that “search alone produces an 82% lift in sales from visitors exposed to ads, compared to…119% when search and display are combined.”
Stats About Ad Spending & Performance:
What drives ad performance?
- 48% ad creative
- 26% consumer
- 26% context
